While most Japanese green teas are known for their vibrant emerald hue and grassy flavor, hojicha breaks the mold with its distinctive reddish-brown color and toasty, nutty, caramel-like aroma. This unique Japanese tea is still part of the green tea family, but undergoes a special roasting process that transforms both its appearance and character.
Quick Facts
- Hojicha is roasted green tea — toasty, nutty, caramel-like
- Low caffeine (7-10mg/g): perfect for evenings and after meals
- Available as loose leaf (traditional) or powder (latte-friendly)
- Brews with hot water at 95-100°C, very different from sencha
- Originated in Kyoto in the 1920s
In This Guide
- What is Hojicha?
- Loose Leaf vs. Powder
- Hojicha vs. Other Japanese Green Teas
- History and Cultural Significance
- How to Prepare a Hojicha Powder Latte
- Brewing the Perfect Cup of Hojicha (Loose Leaf)
- Flavor Profile and What to Expect
- Varieties of Hojicha
- Pairing Suggestions
- Health Benefits
- When to Drink Hojicha
- Storing Your Hojicha
- FAQ
What is Hojicha?

Hojicha (ほうじ茶, 焙じ茶) is a roasted Japanese green tea created by applying high heat to bancha (a late-harvest green tea), sencha leaves, or kukicha (twig tea). The roasting traditionally takes place in a porcelain pot over charcoal, although modern commercial methods often use rotating drums. This roasting:
- Transforms the tea's color from green to reddish-brown
- Changes the flavor from grassy to nutty, toasty, and slightly sweet with chocolaty undertones
- Reduces caffeine content, making it suitable for evening consumption
- Creates a soothing, warming beverage with less astringency than other green teas
Available Formats: Loose Leaf vs. Powder
Loose Leaf Hojicha

- Traditional format in Japan
- Prepared using teapots (kyusu / 急須)
- Common in Japanese households
- Provides a more layered flavor experience
- Can be reinfused multiple times
Hojicha Powder

- Gaining popularity in Western countries
- Compatible with existing matcha tools (chasen / whisk)
- Ideal for lattes, baking, and culinary applications
- Offers a more concentrated flavor
- Appeals to those already familiar with matcha preparation
Hojicha vs. Other Japanese Green Teas
Hojicha vs. Matcha

- Growing conditions: Hojicha leaves are grown in full sunlight (similar to sencha), not shaded before harvest like matcha
- Processing: Matcha is stone-ground into powder; hojicha is roasted after initial processing
- Caffeine: Hojicha has significantly less caffeine (7-10mg/g) than matcha (30-35mg/g)
- Flavor: Matcha is vegetal and umami-rich; hojicha is nutty, toasty, and chocolaty
- Color: Matcha is vibrant green; hojicha is reddish-brown
- Time of day: Matcha is energizing and best for morning; hojicha is relaxing and suitable for evening
Hojicha vs. Sencha
- Processing: Sencha is steamed and dried; hojicha is additionally roasted
- Caffeine: Hojicha has less caffeine than sencha (20-25mg/g)
- Flavor: Sencha is fresh and grassy; hojicha is roasted and caramel-like
- Color: Sencha brews green; hojicha brews amber to reddish-brown
- Seasonality: Sencha is often associated with spring/summer; hojicha with autumn/winter
The History and Cultural Significance
Hojicha originated in Kyoto in the 1920s when tea merchants began roasting leftover tea leaves and stems to extend their shelf life and create a new product. This practical innovation soon became popular throughout Japan for its distinctive flavor and lower caffeine content.
Today, hojicha is often served:
- After meals, especially dinner
- In the evening due to its lower caffeine content
- During colder months when its warm, toasty notes are particularly comforting
- To visitors in Japanese homes as a sign of hospitality
How to Prepare a Hojicha Powder Latte

Hojicha lattes have become increasingly popular for their creamy texture and comforting, nutty flavor profile. The combination of roasted tea with milk creates a delicious alternative to coffee-based lattes.
What You'll Need
- 3g hojicha powder (about 3 scoops)
- 40ml hot water at 80°C (176°F)
- Bamboo whisk (chasen) or small electric frother
- 200ml of your preferred milk (dairy or plant-based)
- Sweetener (optional)
- Tall glass or mug
Step-by-Step Instructions
- Add 3g hojicha powder to your preparation bowl or cup.
- Pour 40ml of 80°C water over the powder.
- Whisk briskly with a chasen or frother until frothy.
- Slowly pour in 200ml of milk.
- Stir and customize with honey or maple syrup if desired.
- Enjoy immediately.
Brewing the Perfect Cup of Hojicha (Loose Leaf)
What You'll Need
- Hojicha tea leaves (3g per cup)
- Freshly boiled water
- A teapot (preferably ceramic or glass)
- A timer
- Teacups for serving
Step-by-Step Brewing Instructions
- Heat your water: Unlike delicate green teas, hojicha benefits from hotter water, about 95-100°C (203-212°F). This helps extract the rich, roasted flavors.
- Warm your teapot: Pour some hot water into your teapot and cups, swirl, then discard. This preheating maintains brewing temperature.
- Add the tea leaves and pour water: Place 3g of hojicha per cup into your warmed teapot. Pour hot water directly onto the leaves.
- Steep without the lid for 30 seconds: Leave the teapot uncovered initially to let steam carry away any burnt or smoky notes from roasting.
- Cover and pour: Place the lid on and pour into cups. Hold the teapot from the side opposite the spout to avoid burning your fingers.
- For subsequent infusions: Use water just as hot, but reduce steeping time to about 20 seconds. Hojicha can typically be steeped 2-3 times.
Flavor Profile and What to Expect
When brewed correctly, hojicha offers:
- A beautiful amber to reddish-brown color
- A warm, toasty aroma reminiscent of roasted nuts, chocolate, and caramel
- A smooth, rounded flavor with notes of roasted barley, caramel, and sometimes a hint of dark chocolate
- Very little astringency or bitterness compared to other green teas
- A comforting, warming quality that soothes the palate
Varieties of Hojicha
While all hojicha is roasted green tea, there are several varieties based on the base tea used:
- Bancha Hojicha: Made from roasted bancha, the most common type
- Sencha Hojicha: Made from roasted sencha, with a more refined flavor
- Kukicha Hojicha: Made from roasted stems and twigs, with a lighter, sweeter flavor
- Dark Roast Hojicha: Roasted longer for a beautiful amber color and more intense flavor (We have one as Yame Dark Roasted Hojicha in our lineup!)
- Light Roast Hojicha: Roasted less, retaining some green tea characteristics
Pairing Suggestions
Hojicha pairs wonderfully with:
- Chocolate: Dark chocolate, truffles, or chocolate-covered nuts
- Pastries and Cakes: Soft pastries like madeleines, shortbread, or sponge cakes
- Mild Cheeses: Brie or cream cheese balance nicely with hojicha's toasty taste
- Nuts and Dried Fruits: Roasted almonds, cashews, or dried apricots and figs
- Japanese Sweets (Wagashi): Dorayaki, yokan, or matcha-flavored mochi
Health Benefits
While the roasting process reduces the catechin content compared to other green teas, hojicha still offers several health benefits:
- Lower caffeine content (7-10mg/g)
- Antioxidant properties
- Potential digestive benefits
- Relaxing properties, making it suitable for evening consumption
- Contains L-theanine, which can promote relaxation without drowsiness
When to Drink Hojicha
The low caffeine content and comforting profile make hojicha ideal for:
- Evening relaxation, unlike more caffeinated teas
- After meals, as a digestif
- Colder months, when its warm, toasty notes are particularly welcome
- Any time you want the comfort of tea without the stimulating effects
Storing Your Hojicha
To maintain freshness:
- Store in an airtight container, away from light, moisture, and strong odors
- Keep at room temperature, rather than refrigerating
Frequently Asked Questions
Is hojicha really a green tea?
Yes. Despite its reddish-brown color and toasty flavor, hojicha is technically a green tea. The transformation comes from the high-heat roasting process applied to green tea leaves, not from oxidation as with black tea.
How much caffeine does hojicha contain?
Hojicha contains about 7-10mg of caffeine per gram, significantly lower than sencha (20-25mg/g) or matcha (30-35mg/g). This makes it suitable for evening consumption.
Can I drink hojicha before bed?
Generally yes, due to its low caffeine content. However, caffeine sensitivity varies — if you're highly sensitive, allow 2-3 hours before bedtime.
What's the difference between hojicha powder and matcha?
Hojicha powder is ground from roasted green tea leaves and has a nutty, caramel flavor with low caffeine. Matcha is ground from shade-grown unroasted leaves and has a vibrant green color, umami-rich flavor, and high caffeine.
Can hojicha be cold brewed?
Yes. Use 8g of leaves per 1L of cold filtered water, then refrigerate for 5-8 hours. The result is a smooth, toasty cold brew with caramel-like notes.
Try Emptea Hojicha
Authentic Japanese hojicha, available as powder for lattes and loose leaf for brewing.






